HEINZ (SERIOUSLY GOOD) MAYO
SERIOUSLY GOOD BURGER
Help Heinz with epic way to launch their [Seriously Good] Mayo in the Philippines.
THE ASK
No one could buy them on the shelves or have a chance to taste them at a proper launch because of the pandemic.
THE PROBLEM
THE CULTURAL INSIGHT
‘Food porn’ is one of the biggest Instagram trends
First, partner with the Philippines’ best burger joint– Sweet Ecstasy – in creating a unique burger with the product and give it away for one day.
Second, use the one platform everyone went to for entertaining content ever since lockdown started– Instagram.
We designed an Instagram grid of our pixelated [Seriously Good] burger and slowly revealed it with fun daily video content to get people craving and excited to win a FREE burger.
