FORD ECOSPORT
THE CREATIVE BLK
Ford wanted to target millennials with their EcoSport.
THE ASK
Ford had a reputation for being a premium brand for an older audience.
THE PROBLEM
A digital series called The Creative BLK. Inspired by the term, “creative block” as a relatable problem often experienced by passionate millennials while the acronym “BLK” or block can refer to a place.
In this campaign, we sought creative millennials to use the ecoSport to take them to their happy places where they’ll be more in-sync with their passions.
We partnered with millennial KOLs who are making waves in music, culinary arts, and photography.